Breaking Brand: How Can an App Make Learning More Addictive?

I bet you could guess the name of the company based on their mission.

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I often compare the process of translating a well-defined brand strategy into unique, relevant, and tangible touchpoints to magic.

It could be a beautifully designed website, a clever logomark, a sticky tagline, a well-crafted tone of voice, or even a suggestive brand name.

Whatever the touchpoint, when you analyse why it works …