Breaking Brand: A Brand That Helps You Think

Let's examine the strategy of a D2C company that's put together its branding ingredients into a successful recipe.

What type of company do you imagine a brand named Heights would be (if you’re familiar with the brand already, try to speculate anyway, as if you’re not)?

Perhaps a high end real estate firm, selling or renting out prime penthouses?

Or maybe something from the ‘it’ CBD (Cannabidiol) industry?

Nope, and niet. Heights is in fact a brain health company.

The br…